In this suggestive advertisement for Christian Dior, the sinuous lines of a woman's hand are placed on a panther's paw, reflecting a spirit of graceful wordliness and glamour. Noted for his strong silhouettes and tonalities of colour. Gruau's images became prestigious icons of elegance. He was an outstanding graphic artist of the period after the Second World War, when his swift, expressive line was chosen by Dior's couture and perfume company to illustrate their perfume advertisements. Together with Bouché, Gruau also brilliantly illustrated haute couture of the era in French Vogue. Influenced by the posters of Toulouse-Lautrec, he used strong outlines _ a technique that perfectly accentuates fashion's shape and form. He was one of the last grand magazine illustrators before the creative possibilities of fashion photography made it equal to the fantasy of illustration.
Also look up for Berthoud, Biagiotti, Bouché, Dior, Gustafson
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