FACTOR Max (Cosmetics creator)

Known as "Hollywood's make-up wizard", Max Factor oversaw Jean Harlow's maquillage _ he created a star and started a beauty revolution when he dyed her hair platinum blonde. Harlow's heavy scheme of oily, blackened lids and lips was typical of that used for black-and-white films, which required strong contrasts. Pancake make-up base was created to even out skin tone as films were transformed in the age of colour. It was cosmetics that created the glamorous images of the movie stars and, as they testified to the quality of the products they were using on a daily basis, the general public clamoured for them. Factor's products coincided studios sent their budding starlets to him for grooming, and in 1937 the Max Factor Hollywood Make-Up Studio opened and Max Factor set about bringing the make-up of the stars to the public. 

Also look up for Bourjois, Lauder, Revson, Uemura