GODLEY Georgina (Designer)

An otherwise utterly plain, jersey T-shirt dress springs away from the average with the introduction of organza into the hem and neck. An experimental purist, Georgina Godley uses sculpture to introduce avant-garde shape into her work. "We are dealing with a woman who is an individual now", she told Vogue. "Fashion is so retrograde, putting people down. It's not a designer's personality you're buying, it's yours. I believe in a reappraisal of sexual roles". Her contemporary work is in contrast to the historicism explored during her partnership with Scott Crolla. Their cult shop, Crolla (opened in 1981), stocked romantic men's clothes in velvet and brocade, which matched the New Romantic mood. After parting from him in 1985, Godley developed her own line, favouring a one-to-one relationship with the client, in which her creativity could be displayed by women who relish her individual experiments. 

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