ELLIS Sean (Photographer)

In a fashion shoot for The Face, Sean Ellis re-creates a fantasy based on a supernatural storyline about voyeurism and death. It gives meaning to the phrase "fashion story", which is used by magazines to explain a theme that runs through a multi-page shoot. In this case, the angelic character's eyes are made luminous to signify contact lenses that allow her tormentor to see himself as she would. Such stories put fashion into an anomalous context rather than simply showcasing clothes. It is a challenging method of fashion photography, which came to the fore in the 1990s, although other photographers such as Guy Bourdin and Helmut Newton developed sophisticated story-telling techniques around sex and death themes in the 1970s. Ellis explains his narrative pictures as "not necessarily fashion pictures _ they just happen to be fashionable".

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