BALLA Giacomo (Designer)

Although flat on the surface, this suit fuses movement, line and colour in a representation of the excitement of speed. Intrinsically forceful, the jagged strokes on the jacket, like storm-strewn palm leaves, mark high velocity and transmit energy. It gives us an image of an experimentalist at work. Balla, like fellow Futurists Severini and Boccioni, felt a positive need to extend his interests from the canvas to his environment, in this case exploring the subject of dress as a medium for expressing his Futurist ideas. Focusing more on male clothing, he stated the tenets of modernity in his "Manifesto of Anti-Neutral Clothing", which aimed to bring disorder to the logic and communication of clothing. His ideas were based on asymmetry, clashing colours and juxtaposed forms that opposed tradition and convention. "The past I so fiercely reject", he said, embracing the industrial dynamics of modern art in his perception of fashion. 

Also look up for Delaunay, Exter, Warhol