THE BEATLES (Icons)

The Beatles are credited with marketing the "youthquake" look around the world. In 1962, while touring Germany, Stuart Sutcliffe's photographer girlfriend Astrid Kirchherr gave the group a co-ordinated image: matching "moptop" haircuts like her own beatnik-style gamine cut. 

The following year, The Beatles' manager Brian Epstein contacted Soho tailor Dougie Millings, who recalled, "I'd been experimenting with round collars. I did a sketch of one, showed it to Brian, and that was that. I've never claimed to have entirely "invented" it, I just came up with the suggestion". In fact, the neat, collarless, high-neck, grey jackets with black trim had been inspired by Pierre Cardin. They became a trademark for The Beatles, worn with whip ties and pointed "Chelsea" boots. The Beatles hit the USA the following year and their girlfriends were credited with introducing America to the miniskirt. 

Also look up for Cardin, Leonard, McCartney, Sassoon, Vivier