AVEDON Richard (Photographer)

Penelope Tree is suspended in space, frozen in a joyful leap by Richard Avedon. It is an image that epitomizes the motion and emotion Avedon introduced into fashion photography, resisting the prevailing tradition of static poses. Instead he preferred the mood of street reality; a woman glimpsed on a busy pavement or the unexpectedness of his famous "Dovima With Elephants". Influenced by photographer Martin Munkácsi, who explored the principle of the fashion figure in motion, Avedon established his images of dancing and swinging frenzy, which have retained their freshness to this day. Avedon joined Harper's Bazaar in 1945, moving to Vogue in 1965. He never deserted fashion but, through his keen political convictions and intense interest in subcultures, Avedon became a photographer in service to a vision larger than fashion per se. His work was exhibited at the Metropolitan Museum of Art, New York, in 2002. 

Also look up for D. Bailey, Brodovitch, Dovima, Moss, Parker, Tree, Ungaro