ARDEN Elizabeth (Cosmetics creator)

In one of Baron de Meyer's famous advertisements for Elizabeth Arden, a model resembling a figure from a Modigliani painting wears the Arden face. The name behind one of the century's greatest cosmetic houses was inspired by Tennyson's poem "Enoch Arden" and a love of the name Elizabeth. Her real name was Florence Nightingale Graham and she worked as a beauty treatment girl for Eleanor Adair in New York where, in 1910, she opened her own salon on Fifth Avenue with her signature red door. One of the first gurus to encourage exercise, she opened a spa and health retreat in Maine in 1934, and was passionate about horses. Arden developed a range of make-up for Hollywood that would not melt under the lights and was later used by women when they were out dancing. In 1935 she launched the legendary Eight Hour Cream, which remains to this day a cult beauty product.

Also look up for Bourjois, C. James, De Meyer, Revson, Uemura