Digital media-obsessed Nicola Formichetti discovered Rick Genest _ starring here in Mugler's autumn/winter 2011 campaign _ via his Facebook page, and exposed the tattoo devotee to the international limelight. Formichetti had just been appointed creative director of Thierry Mugler and was charged with resuscitating the brand. The designer enlisted Genest _ aka Zombie Boy _ to personify its bold resurrection. Raised in both Tokyo and Rome, Formichetti first delved into fashion working at London shop The Pineal Eye. He is now a global fashion phenomenon, from styling friend and collaborator Lady Gaga, to his role as fashion director for Japanese mass-market retailer Uniqlo. Formerly editor-in-chief of Vogue Hommes Japan, Formichetti regularly contributes to V, VMAN and Dazed & Confused magazines. His experimental and playful vision has won him the status of guru to some of today's most influential fashion players.
Also look up for Blow, Lady Gaga, Mugler, Toskan & Angelo
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