BRODOVITCH Alexey (Art director)

Two suits are made exciting by placing them in movement on six related poses. Alexey Brodovitch, who commissioned and laid out these pictures, brought a new informality and spontaneity to magazine design. Based on European graphic modernism, his years as art director of Harper's Bazaar (1934 to 1958), brought life to fashion photography. By creating complementary typographic images to put next to a picture, producing two-page spreads and using multiple images (a single page), he invented the modern lexicon of art directors. His credo was "Astonish me!" Richard Avedon, Hiro and Lillian Bassman were a few of his favoured photographers and his Design Laboratory in Philadelphia was a workshop "for studying new materials, new ideas... in order to establish new devices for the future". 

Also look up for Avedon, Baron, Bassman, Hiro, Snow