BERETTA Anne-Marie (Designer)

In an abstract, graphic, red, white and black scheme, two leather coats are trimmed with B to signify the work of Anne-Marie Beretta. Her trademark is a play on proportions, from wide-collared coats to mid-calf-length trousers and asymmetrical lines, used here to break the conformity of these coats. The upper part of each letter is larger, throwing the emphasis onto the shoulders and thereby minimizing the widths of the model's hips. Beretta has used these techniques for many different collections, including ski-wear, but when she opened her own boutique in 1975 it was with business-like tailoring, similar in style to those collections she has since designed for the Italian label MaxMara. Beretta wanted to pursue a career in fashion from an early age - by the time she was eighteen she was designing for Esterel and Antonio Castillo. In 1974 she established her own label. 

Also look up for Castillo, Esterel, Maramotti