BOUQUIN Jean (Designer)

"Hippie deluxe" is the phrase that will forever be linked with Jean Bouquin's clothes and lifestyle. Although he dabbled in fashion for just seven years, Bouquin captured the bohemian spirit of St Tropez's jet-set society at the end of the 1960s. This photograph from French Vogue epitomizes Bouquin's vision: a natural woman, draped with beads, who lives an ironically privileged hippie life wearing a luxurious interpretation of the nonconformist's uniform, all sold in Bouquin's boutique. Her printed panne velvet minidress uses drawstrings, borrowed from Indian pajamas, at the cuffs, and ends just shy of the bikini bottoms she might have worn underneath it. After his success in St Tropez, Bouquet opened a second shop in Paris called Mayfair, which continued his theme of relaxed "non-dressing". He retired from the fashion business in 1971 to enjoy his social life.

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