BERTHOUD François (Illustrator)

François Berthoud's startling illustration presents a woman in a stovepipe hat, her demonic eyes watching from the shadows. Berthoud uses linocuts and woodcuts for his melodramatic work. They are brave and unusual methods for fashion illustration, which usually demands flowing lines. But these approaches can often suit the sharp contours of contemporary fashion, lending strength and drama to the simplest garment. Berthoud studied illustration in Lausanne and, after receiving his diploma in 1982, moved straight to Milan where he worked for Condé Nast. He later became heavily involved in the visual appearance of Vanity magazine, a publication that showcased illustration, designing many of their covers. In the 1990s Berthoud's enduring illustrations have appeared in the New York-based style quarterly Visionnaire. 

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