These muscular sportsmen present a very different image from the moody and conceptual menswear that made Dirk Bikkembergs' name as one of the "Antwerp Six" in the 1990s. In 1999 Bikkembergs changed his approach to fashion. After seeing a teenage boy's bedroom plastered with posters of footballers, he was inspired to take a new direction, focusing his entire output and brand image around sport, and football in particular. In 2000, Bikkembergs started using FC Fossombrone, the local football team, as a testing ground for his high-performance designs. In 2006 Bikkembergs purchased a majority stake in the team, dressing the players on and off the field, from boots to suits, making them a walking advertisement for the world's first "sports couture" brand. Since then, the Bikkembergs label has evolved along the axes of luxury and athleticism, reflecting the ever-increasing status of sports stars as icons of contemporary style.
Also look up for D. Beckham, Demeulemeester, Fonticoli, Van Noten
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