CREED Charles (Designer)

This outfit is typical of the 1930s. The suit has a boxy-style jacket with a broad shoulder line and wide lapels, while the skirt is straight and the hemline stays well below the knees. It foreshadows the masculine, military style of the Second World War, but details such as the buttons anchor the outfit firmly in the prewar era. Charles Creed belonged to an English family of tailors who were known for their understated tweeds, popular in nineteenth-century Paris. The family established a tailoring firm in 1710 and in Paris in 1850, launching womenswear in the early 1890s. During the Second World War, Creed designed women's suits and coats while on leave from the army and was also involved in the Utility scheme. He set up his own fashion house in London in 1946 and enjoyed success in America where his restrained English tailoring found a ready market. 

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