CHÉRUIT Madeleine (Designer)

Monochromes forge a vintage ambience, illuminated by porcelain skin set against dazzling sequins under transparent organza. Marion Morehouse wears a deep V neckline, then considered risqué, that runs to a beltless waist, indicating the move away from the curvaceous prewar silhouette to a relaxed contour. Trained in the 1880s at the couture house Raudnitz, Chéruit was a Parisian designer who, like Lelong and Louise Boulanger, transformed high fashion into the reality of ready-to-wear. She refined the excessiveness of couture for her aristocratic Parisian clientele, who favoured her richly ornamented dresses. Fascinated by the effect of light on fabric, she worked with taffeta, lamé and gauze. With Chanel's move towards simple fashions in the 1920s, her opulent taste lost appeal. She retired in 1923, but her design house continued until 1935 when Schiaparelli famously took over her premises. 

Also look up for Bally, Boulanger, Lelong, Morehouse