Chloé, a name synonymous with feminine modernity, was conceived by Egyptian-born designer Gaby Aghion, who established the label in 1952 with her business partner Jacques Lenoir. With a free-spirited and independent heroine in mind, Aghion rejected the structured silhouette of the time, approaching ready-to-wear with the finesse and detail of haute couture. Since then Chloé has seen a number of designers but has always retained an ethereal, free-flowing style. Karl Lagerfeld, at the helm from 1965 to 1983, brought his “Woodstock Couture” that evoked the flower-child mood of the era. Stella McCartney, as head designer from 1997, offered a similarly playful femininity in her design approach. Chloé is now an international brand owned by Richemont with a diffusion line and perfume ranges. With Clare Waight Keller joining in 2011 as creative director, the brand continues to grow.
Also look up for Bailly, Lagerfeld, McCartney, Paulin, Sitbon, Steiger
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