Her Majesty the Queen is photographed during the Silver Jubilee celebrations in 1977. She wears an eye-catching pink silk crepe dress, coat and stole by Sir Hardy Amies, dressmaker to Her Majesty sine 1955 and the architect of her vivid, feminine and simple style. Amies, knighted in 1989, was designer and manager at Lachasse, a traditional British haute couture house, from 1934 to 1939. As well as being lieutenant-colonel in charge of special forces in Belgium, he designed clothes under the Utility rationing scheme. In 1946 he founded his own dressmaking business, designing for Princess Elizabeth and eventually holding the royal warrant. In 1950, Amies started ladies’ ready-to-wear and in 1961 began working with menswear chain Hepworths. His remark “A man should look as if he bought his clothes with intelligence, put them on with care, then forgot all about them” defines the Englishman’s approach to fashion.
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